amber

Is there anything beyond the “follow” button? There’s no depth to the profile you’re looking at. Not sure if it’s a like-minded “friend” or a well-made bot. You’re just hoping to raise a number to feel more connected. Can social networking be any different?

Humans are at their best when they see patterns and make real-life connections. Seeing a friend who is down and recognizing what has made you feel better in those same situations. Coming up with a plan for an event and thinking of the perfect people to help execute it. Introducing your little sister, who’s looking for an internship, to your friend’s company because you know it’d be a good fit.

What if our technology stopped acting like an empty follow button and started being the shared connection we needed all along? Pushing us to reach out to someone for something we wouldn’t otherwise have thought to do. Turning the connection you never knew you had into your next client. Meeting that friend of a friend who is selling the exact art you wanted. Finding the perfect group for that road trip you’ve been wanting to take.

AI shouldn’t be a cold, static world. It should be the tool that allows us to be our most human selves, and do what humans do best: find patterns and make connections.